Harpy Blog
Ideas, case studies, and perspectives on communications, culture, media, and strategy, grounded in the work of helping organizations reach people more clearly and effectively.
Seattle Utilities Customer Care: The People Behind the Service, in Their Own Words
Customer Care's work touches thousands of people, but few know the people doing it. Here's how two unscripted video series boosted team pride, taught stakeholders about the services Customer Care provides, and gave social media more than 8 months of steady, human content, all from one production effort.
Washington State Department of Health: Building the Public's Front Door for the COVID-19 Vaccine
When Washington prepared for the largest vaccine rollout in modern history, thousands of questions had nowhere clear to go. Here's how a one-person inbox became a 13-person response team that answered more than 15,000 inquiries, faster, more consistently, and in multiple languages.
Seattle Clean City: Turning Data Into a Story People Remember
Clean City was removing millions of pounds of waste from Seattle every year, but the public wasn't hearing about it. Here's how a unified message, a reimagined impact report, and proactive media work nearly doubled volunteer hours and took the story from neighborhood outlets to national broadcast.