About
Built to see the whole picture.
Harpy Strategy is a founder-led, multilingual communications agency built around a simple idea: understand the challenge deeply, bring the right people together, and create strategy that moves the work forward.
Seattle-based. Panamanian roots. Global perspective.
Why Harpy
Harpy Strategy takes its name from the Harpy Eagle, Panama’s national bird and one of the most powerful eagles in the world.
Known for its ability to see across vast landscapes while focusing with precision, the Harpy reflects how we approach communications: understand the full environment, identify what matters most, and act with purpose.
Our Panamanian roots also shape how we think about connection. Panama has long served as a bridge between people, cultures, and ideas. That same perspective informs the way Harpy approaches strategy today.
Founder-led. Partner-powered.
Harpy is intentionally built as a boutique agency.
Every engagement receives direct senior-level strategic leadership. When the work requires additional expertise, we bring in trusted local and global partners across creative production, social media, campaign strategy, research, multilingual communications, and other specialized disciplines.
That gives clients the attention and flexibility of a smaller agency with access to a broader range of capabilities.
Meet Alexander
Founder + Principal Strategist
Alexander González, MA, MBA, MS, is a communications strategist with experience across government, public affairs, community engagement, organizational leadership, campaigns, and multilingual media.
Based in Seattle and originally from Panama, Alexander brings a cross-cultural perspective to his work and has built his career helping organizations communicate complex ideas clearly, navigate public-facing challenges, and connect more effectively with the communities they serve.
His experience includes strategic communications, executive counsel, public information campaigns, crisis communications, social media strategy, stakeholder engagement, and Spanish-language media.
Alexander leads Harpy’s strategy and works directly with clients throughout each engagement.
Strategy across languages and cultures.
What We Believe
Clarity over complexity
People before channels
Strategy should lead to action
Language Capabilities
English + Spanish
Additional Italian + Russian capabilities are available through our partner network.
Harpy does not treat multilingual communications as a translation exercise.
People do not experience messages as words on a page. Culture, trust, community relationships, media habits, and context all shape what people hear, believe, and do.
We build strategy with those realities in mind. That means developing messaging, campaigns, media partnerships, and community outreach that make sense to the people you need to reach, not just the people writing the copy.