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      <image:title>Harpy Blog - Introducing Harpy Strategy</image:title>
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      <image:title>Harpy Blog - Seattle Utilities Customer Care: The People Behind the Service, in Their Own Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Harpy Blog - Seattle Utilities Customer Care: The People Behind the Service, in Their Own Words</image:title>
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      <image:title>Harpy Blog - Seattle Utilities Customer Care: The People Behind the Service, in Their Own Words - The Results</image:title>
      <image:caption>One production, many uses: Each interview became a long-form internal video and multiple social cuts, saving time and budget. 8+ months of consistent content: A new video every two weeks, with no need to start from scratch each time. Thousands of views: The social cuts reached thousands of viewers, bringing real voices from Customer Care and the community to a wider audience. Stronger internal awareness: The long-form series gave stakeholders a clearer picture of Customer Care's teams and the services they provide. Real stories, real trust: Unscripted voices from employees, partners, and customers showed the human impact of utility assistance programs in a way no brochure could.</image:caption>
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      <image:title>Harpy Blog - Washington State Department of Health: Building the Public's Front Door for the COVID-19 Vaccine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Harpy Blog - Washington State Department of Health: Building the Public's Front Door for the COVID-19 Vaccine - The Results</image:title>
      <image:caption>More than 15,000 questions answered: That's enough people to nearly fill Climate Pledge Arena, each one getting accurate, up-to-date vaccine information. From 1 to 13: A one-person inbox grew into a high-performing multidisciplinary team at its peak. 7x daily capacity: Inquiries answered per day grew from fewer than 50 to more than 350. 75% faster responses: Average response time dropped by three-quarters. 59% less research time: The knowledge bank let agents find answers instead of starting from scratch. Experts freed up: Smarter escalation meant public health advisors spent less time on individual inquiries and more on the response itself. Equity built in: For the first time, a dedicated process got Spanish-language inquiries answered in-house, with other languages covered through a trusted partner. One consistent voice: Executive correspondence and public responses stayed aligned across the entire vaccine response.</image:caption>
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      <image:title>Harpy Blog - Seattle Clean City: Turning Data Into a Story People Remember - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Harpy Blog - Seattle Clean City: Turning Data Into a Story People Remember - The Results</image:title>
      <image:caption>2022 → 2025 transformation: the report evolved from a plain internal-style summary into a modern impact report that frames results in terms the public grasps instantly — by 2025, "5.3 million pounds of waste" became "equal to about 530 orca whales" Volunteer engagement nearly doubled: Adopt a Street hours climbed from 16,103 (2022) to 31,938 (2025), a ~98% increase Expanding media footprint: coverage grew from local-only to a national broadcast wire hit — ABC-affiliate stations in multiple states picked up the 2025 report as part of World Cup coverage Trade recognition: feature coverage in Waste Advantage Magazine Consistent local pickup: coverage included The Seattle Times, plus local TV (KING 5, KOMO), covered the story every report cycle Leadership consistently press-ready: the Mayor and Council President were quoted by name in nearly every major report release, year after year</image:caption>
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